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Simplified Ticketing
A Single Ticket
In order to create a unified transit system, you also need unified access to the different modes of transportation. If riders can board using a single transit ticket, they don't have to juggle subscriptions, booklets and access codes to switch from a bicycle to light rail.
Electronic ticketing makes this convenience available to everyone, via a smart card or data loaded into a cell phone :
- Easier transit access and payment
- The ability to collect detailed data on transit use, which can be analyzed and then used to fine-tune service frequency, for example, or to adjust capacity.
Electronic ticketing :
a convenience available to everyone.
Courting Riders via Mobile Phones
As cities explode in size and lifestyles change, we all aspire to manage our travel time better. Riders can now use mobile phones to plan their trip, check schedules easily, find out how long it will take to reach their destination and get real-time information on service disruptions.
And because transit is a part of everyday life, ticketing must be too.
A few examples
In Germany, a single ticket lets riders use the metro, train, bus and resort ski lifts.
In Australia, a transit subscription entitles you to discounts at shops and a subscription to a daily local newspaper.
