Bus Est

Bus Est, a subsidiary of Veolia Transport, manages and operates urban transit in the eastern part of France, in metropolitan areas of less than 50,000 inhabitants. Bus Est operates urban networks across Champagne-Ardenne, Lorraine and Alsace.

The implementation of a new ticketing system at a regional level aims to:

• facilitate access to transport, and encourage mobility of the inhabitants;
• modernize existing systems both in their conception and implementation of efficient ticketing equipments and reporting tools;
• harmonize ticketing solutions to encourage intermodality and provide integrated ticketing in the eastern part of France.

Bus Est has developed an original approach which fulfills a triple objective:

• accompany the PTAs by providing ticketing solutions and funding for equipment;
• conceive a single system that is progressive and easy to deploy;
• generate economies of scale by a joint deployment at the regional level, thus allowing networks with more limited resources to acquire a modern and efficient system at a lower cost.

Since 2007, Bus Est has demonstrated expertise in the deployment of a modern and functional ticketing solution.
Configuration, unique to every network, has been developed with the ErG company. Bus Est invested in the ticketing system on behalf of councils.

• Leadership of Bus Est during every phase of the project, from the needs analysis to use of the data provided by the ticketing system.
• Every PTA has a reliable system for detailed reporting on the number of journeys made, validation of tickets by type, etc.
• Composition of a unique database on towns with less than 50,000 inhabitants in Lorraine, leading to greater reliability of traffic and revenue forecast.
• In the long term, the ticketing solution will allow integration with the "SimpliCités" card and the creation of multimodal tickets.

• Highly flexible and adaptable solution.
• Progressive implementation favouring appropriation of a "contactless system" by employees and passengers. The launch will be accompanied by a communication plan aimed at customers and training for the drivers.
• Transfer of data by means of a GPRS system resulting in daily update with the central server based in Nancy, guaranteeing:
  - updating of statistics on a daily basis;
  - direct management of every network of their operating and ticketing data.
• Statistical analysis of data, thus allowing greater reactivity in the evolution of services, updating of parameters and greater consideration of the mobility needs of customers and inhabitants.