Dublin

• In 2006, the Irish government launched "Transport 21" - one of the most significant commitments made to developing transport by a government in recent years - including a program specifically dedicated to Greater Dublin.
• "Delivering a sustainable transport system is an important dimension of the climate change agenda", Smarter Transport policy paper, 2009.

• The LUAS network intends to remove over one million trips from the road network per year by 2016.
• Achieve and maintain ISO 14001 status.
• Educate Dubliners on the environmental benefits of public transportation.

Since 2004, Veolia Transdev, operator of LUAS, has been awarded the ISO 14001 certificate for environmental management, evidence of its organized and systematic approach to reducing environmental footprint.

• Veolia Transdev conducted in-depth analysis of environmental performance. Using our travel indicators to calculate global network efficiency compared to individual car use showed luas to produce five times less CO2 emissions on average than private vehicles on the same route.
• An innovative eco-calculator built into the LUAS website trip planner allows passengers to measure their emission savings for each personalized trip.

Result: A major public awareness campaign to illustrate the benefits of sustainable mobility choices.

Six Park & Ride facilities give direct access to the tram network to lUAS passengers, relieving congestion and contributing to a more pleasant urban environment.

A major barrier to attracting car-users to mass transit is information. LUAS has worked to attract and reassure new and existing users of the light rail through:

• real-time information of arrivals and potential disruptions at stops and on line,
• a free application providing all the latest information, itinerary and news direct to your smart phone,
• a free customer care hotline, available 12 hours a day,
• simple, attractive and clear information and signaling across the operation.

An attractive system based on achieving high levels of customer satisfaction. 89% of travellers would recommend traveling on the system.

Result: A 25% ridership increase between 2005-2010.