Greentomatocars is an environmentally friendly and passenger focused alternative to London's traditional black cabs. The first of its kind when it launched in 2006 with only 4 cars, greentomatocars now has a rapidly expanding fleet of over 150 Toyota Prius hybrid electric vehicles and a range of corporate, institutional and individual clients.
London
Always listening
Greentomatocars
Challenge
Objectives
- Provide a high quality and iconic green private hire taxi service for London.
- Develop long-term relationships with key clients and individual passengers through superior service.
- Embrace technology and social media to deliver outstanding customer care at no extra cost to the passenger.
Results:
• More than 1,500 online and iPhone bookings per month
• greentomatocars for iPhone: nominated as apple's "staff favorite" application
• appointed official airport transfer company to london's heathrow airport in august 2011
Veolia Transdev's solution
as easy as possible
Passengers can make their booking through the channel that suits them best:
- by phone - reach a dedicated team rich in knowledge of London's streets and supported by innovative IT and dispatch systems 24 hours a day, 7 days a week,
- by email - from the desk, phone or home,
- online - account holders log in and complete a simple booking form with a transparent billing and purchase interface,
- Twitter - connected travellers can direct message or tweet customer care teams to make their reservation.
At the touch of a button
The ideal way to book and find your taxi, greentomatocars' iPhone application quickly became a hit with passengers thanks to its elegant design and innovative functionalities.
Customers can book, pay, check status and track the vehicle in real-time among other features. Android and Blackberry apps will soon replicate these features.
A two-way street
- Listening to passengers is a major lever for delivering superior customer care. Passengers are encouraged to give feedback directly to the driver, by phone, online or via Twitter, @greentomatocars.
- The Twitter feed is also used to share a passion for the environment, notify customers of new developments and even crowd-source major traffic incidents and disruptions.
In tune with your lifestyle
Greentomatocars know that their passengers enjoy major sporting and cultural events. To ensure the best possible service at crowded locations, instructions are made available to corporate clients and passengers about pre-arranged pick-up places and tips to avoid unnecessary waits.
Constantly connected
- Wi-Fi Internet is available in all vehicles
- In-car satellite navigation terminals are connected to the operations and dispatch center to enable real-time vehicle tracking.