Stockholm

The Malmö-Stockholm long-distance rail service is operated entirely on ticket revenues and receives no government subsidies. Veolia

Transdev is the first operator that has taken advantage of the opportunity to run rail services at full commercial risk when the Swedish railway market was partially deregulated on July 1, 2009.

Veolia Transdev is fully responsible for setting prices, traffic scheduling, onboard service, marketing and promotion activities and everything related to operational production planning to ensure traffic service delivery.

Provide value for money and offer the lowest price most of the time. This requires a cost effective organization and a traffic planning that maximizes the capacity of each departure.

• Increase the number of passengers by 50% per year, especially among those customer segments not choosing the train today.
• Maintain a customer satisfaction level of no less than 85%.
• Shorten the average journey time.

The Veolia Transdev service offer on the route Malmö-Stockholm is based on the idea that taking the train must be easy, efficient and comfortable:

• Fixed price, irrespective of when tickets are bought or when the journey takes place.
  Our democratic ticket prices have already created a loyal customer base with youths and students, as well as building trust and confidence in the service.
• True electronic tickets that can be booked on the Internet and received on mobile phones Quick, easy and popular, this service initiative has already achieved a high penetration rate among travelers.
• Full service restaurant coach one of the only existing full service rail restaurants in the country, passengers can enjoy waiter service and a full seated meal as they see the beautiful Swedish countryside pass by.
• A beneficial and enjoyable trip
  For Veolia Transdev, journeys need to meet customers' newest expectations: free wireless Internet and electric outlets are at their disposal.
  A magazine provides each passenger with information about tourist attractions, activities in town and on-board services.
• Creativity
  Original targeted marketing campaigns are set up to conquer new segments and increase train's modal share.