Grenoble

The city of Grenoble has invested in the development of a integrated, multimodal transportation system and achieved an annual ridership in excess of 75 million passengers.

To further support a positive change in mobility behavior, Semitag wished to provide widely accessible real-time information accross the network.

• Introduce a pioneering mobile solution in 2003 to help passengers manage their travel time more efficiently.

• Ensure technical capacity to deliver reliable information, accessible to the widest number of mobile phone users.

• Incorporate the latest functionalities and formats of evolving handsets to enhance services and develop the image of public transportation as an innovative and attractive service.

Thanks to Veolia Transdev's MOBITrans® solution, passengers in Grenoble are only a glance away from being able to:

• assess waiting time at any stop across the network,
• receive live traffic information and advice on secondary itinerary in case of disruption,
• locate the position, distance and route to their closest transit stop,
• consult their "favorites" - bookmarked stops and services used regularly.

Services are accessible for free to the widest range of mobile phones through mobile internet without any downloads required. The design and user-friendly interface adapts automatically to each handset.

Since its application across the TAG network, MOBITrans® has been continuously fine-tuned. Users in Grenoble have benefited from a central platform enhanced by beta-testing and user feedback in four additional French cities: Orléans, Nantes, Montpellier and Reims.

Travelers with smartphones have access to dynamic and graphically enhanced services:

• geolocalization,
• location of and guidance to the nearest stops,
• an intelligent trip planner incorporating all modes and walking distances,
• the latest ergonomic interfaces developed in partnership with a European leader in mobile marketing and technologies.

Veolia Transdev manages a centralized server connected to vehicle scheduling and control systems and - with only local graphic and technical adjustments - is ready to "plug and play" for rapid, experienced deployment.