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Nice
France
Azur Line customer mobility center and TAM Info
A single service to make urban and regional travel easier
Challenge
In 2005, while the Nice light rail was under construction, the NCA transport authority combined the transit services of its numerous districts to form a single urban network.
The new urban authority made a call for tender containing three main challenges: increased transportation services, a single fare structure, and improved quality of service level.
Veolia Transport won the contract for the Azur Line (Azur Lines since 2010), having included in its proposal the creation of a customer mobility center covering this new urban network.
At the same time, the Alpes-Maritimes département wanted to promote greater patronage of its interurban routes and was looking for a partner to set up a regional mobility center for its TAM CG06.
Objectives
The future customer mobility center is tasked with:
- serving both regional and urban networks;
- providing an information service to promote the transportation services;
- enable passengers to understand and use the new network with ease;
- unite the various transportation operators in the area;
- manage costs and support the integrated transportation strategy of the two authorities.
Veolia Transport's solution
Veolia Transport leveraged the internal resources of the Veolia group to provide a technically efficient and economically competitive response to both authorities:
- the center is hosted by the Veolia Water regional call center, allowing premises, facilities and costs to be shared;
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the tools (website, multimodal route planner, TOD reservations, SMS alerts, etc.) and engineering expertise are provided by Cityway, which is the service provider to Veolia Transport for the urban contract and to the Alpes-Maritimes Council for the interurban contract.
1 single call center
7 customer service staff with local knowledge
7 dedicated call lines
These shared resources are transparent for the general public: each network has a separate call number for information and transportationon-on-demand reservations, respectively.
To make mobility in the Côte d'Azur area even more efficient, Veolia Transport recently proposed integrating the services, with a single call number for all the services provided.
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