Baptized "the contactless city", Nice Côte d'Azur (NCA) and the wider region have placed innovation in digital information and contactless services as a key driver of economic, environmental and social development. Applying these principals to municipal and transportation services is a natural extension of the city's strategy and vital to empowering passengers.
Nice
Your mobility companion
lignes d'azur
Challenge
Objectives
- Simplify passenger travel on the move through personalized services and information.
- Embrace the preferred and dominant media of our customers - the mobile phone.
- Develop, test and launch an integrated ticketing and information solution.
Use BPass to travel by bus, bicycle, tram and soon even car-sharing
Veolia Transdev's solution
BPASS
BPASS is an NFC* mobile service deployed on new-generation mobile phones with a contactless interface that enables data exchange and enhanced services. Designed, financed and operated by Veolia Transdev, the solution has been commercially available on the "Lignes d'Azur" network since May 2010. Where and when they like, passengers can:
- purchase tickets - buy monthly passes, block of 10 trips, integrated park & ride and check purchase history,
- validate - check in with a mobile phone like a contactless card; works even if the mobile phone is off or battery is discharged,
- access real-time information - from the phone or simply pass the phone over an NFC tag to receive information straight to the screen about next arrivals and service disruptions,
- obtain local information, news & entertainment - learn about events, services, promotions and location,
- access multiple modes - including self-service bicycles and, soon, electric car-sharing vehicles.
Complementary services accessible to all
- Flashcodes
1,400 bus and tram stops in Nice are equipped with NFC tags, 2D flashcodes and SMS services to multiply the ways passengers choose to receive their information. - Smartphone application
Veolia Transdev subsidiary, CityWay, developed and rolled-out their high-end mobility application for smartphones, allowing users to locate, plan and supplement their trip.
Online "Boutique"
Using the Internet at the computer or on the go, an intelligent trip calculator provides real-time itineraries and information. A personalized online space allows passengers to top-up and manage their subscriptions and loyalty program.
Customer Contact Centers
Using a free phone number, passengers can call specialist operators to find out the latest information or book a transport-on-demand service. Downtown, a centrally-located commercial agency provides a full range of services and customer-care. According to the season and key moments in the public calendar, a mobile customer-care van is dispatched around the city to serve passengers, citizens and tourists.