Nancy

The Lorraine Inter-modality Charter, launched on the initiative of the Regional Council of Lorraine, and widely supported by Greater Nancy, was signed by the 16 TAs in the district. It aims to facilitate and encourage mobility on all passenger transport lines in the region.
In order to increase the existing links between the dwelling areas of Nancy, the Urban Community of Greater Nancy, the Mixed Suburban Transport Syndicate of Nancy and the Community of Communes of the dwelling area of Pompey decided together to deploy an integrated "contactless" ticketing system on the two urban networks, the suburban network and the TER (Regional Express Train) network. This was based on the Lorraine card "SimpliCités".

Develop integration - including integrated fare:

• Upload tickets for the 4 networks: Stan, Sub, Le Sit and Métrolor on all "SimpliCités" cards.
• Launch the MixCités fare structure which permits travel on the 3 networks of the Greater Nancy area: Stan, Sub, Le Sit and on Métrolor lines (TER Lorraine) within the framework of a fare integration agreement.

Ensure the success of the launch of the ticketing system from the passenger perspective:

• Obtain the support of all passengers for the new system.
• Encourage systematic validation.
• Promote the "SimpliCités" card and public transit in the entire Greater Nancy area.

Veolia Transport assisted the Urban Community of Greater Nancy in the coordination of the strategy, the communication plan and its deployment for the 3 urban and suburban networks of the Nancy region, in a context of interoperability with Métrolor (TER Lorraine):

• Steering of the Joint Implementation Group.
• Consultation with, and selection of communications agencies.
• Coordination and follow-up on communication through paying extra attention to technical deployment and the specificities of each network.

• Choice of a common motto for the 3 networks:
  "It's as easy as..."
• Virtual marketing: launch of an Internet site, "simplecomme.com", to promote the new ticketing system and collect customer feedback and requests through an on-line forum.
• Mass production and coordinated distribution of personalized "SimpliCités" cards for school and annual subscriptions of the 3 networks.
• Launch of a Game-Contest on the Internet: video and photograph contributions submitted over the Internet and rewarded every month.
• Large-scale public poster campaigns under the theme "It's as simple as..."
• Production of themed "How to use..." guides for each network and customer group.
• Action and support plans for ticket agents.
• Large staff presence in the field at the time of launch.
• Permanent link with the media.