Rouen

The transport network of Greater Rouen (TCAR) benefits from an excellent brand image and constitutes a benchmark in the world for its technological choices, such as the metro or TEOR.
In order to modernize the ticketing system put in place when the metro was launched, Greater Rouen decided to launch a "contactless" ticketing system.

The most significant challenges were to:

• Conserve an image of modernity in the network.
• Facilitate access to the network and improve traffic flow.
• Ensure flexible deployment for customers by supporting them right through the process of implementation.
• Increase ridership.

The "contactless" ticketing project, managed by Greater Rouen Transport in collaboration with Veolia Transport and all their partners aims to:

• Speed up the boarding of vehicles in order to improve run time and offer passengers a better transport system.
• Simplify the fare structure by developing various ticket options.
• Offer services that respond to passenger expectations, thanks to improved knowledge of their travelling habits.

• Validation of specifications and drafting of the functional requirements.
• Monitoring of all stages of the development process.
• Synchronization of local authority expectations, technical constraints and day-to-day operations.

• Data collection and analysis enabling TCAR to suggest network improvements to the TA.
• Improvement of run time thanks to the speed of validation and quicker passenger boarding.

• Harmonizing the fare structure: "Youth" card for the under 26; "Open Sesame" card for everyone; "Seniors" card for the over-65.
• Ease of use for customers: automatic topping-up of subscriptions without needing to go to a transit agency (2009), reduction in administrative procedures, etc.

• Targeted marketing thanks to better, in-depth knowledge of customers.
• Specific loyalty program to win over annual season ticket holders.
• Direct mailings five times/year containing discount vouchers for partner businesses.