Rouen

Rouen municipality decided to create three bus rapid transit routes to enhance the transit system and benefit residential and business communities across the city. The municipality set itself the goal of increasing the ridership and focusing on a light metro and a bus rapid transit system to reorganize urban space and move towards consistent levels of transportation provision on both sides of the Seine River.

• Ensure an integrated operation of the light metro and optical guided buses while improving the technology.
• Monitor service quality on the public transportation lines to win over new clientele.
• Anticipate the expectations of customers and non-customers and conduct surveys on a regular basis.

• An optical guidance system ensures the accuracy and regularity of the curbside stop in the station for improved passenger access.
• Renovation of intersections with a traffic light priority system increased the commercial speed by 15%.
• Use of biofuels, leading to a 30% reduction in annual consumption of diesel fuel and a 15% reduction in greenhouse gas emissions.

• A fully integrated contactless card system for validation of all mobility services.
• A powerful set of online and mobile web services, including:
  - personalized web space to manage a contactless transportation pass and loyalty scheme,
  - real-time schedule and disruption information,
  - a latest generation trip planner software.
• Full-service commercial agency located in the center of town.
• Veolia Transdev's proprietary customer feedback and request system, "Listen".