The bicycle - the newly appointed ambassador for "soft transportation" - is an economical option. It helps promote intermodality, takes up little space, facilitates traffic, combats pollution and encourages urbanites to be physically active. This flexible means of locomotion offers a natural segue into other modes of transportation: it can go anywhere, it fits easily onto or into other public transit systems and it facilitates the occasional trips in city centers.
Not all communities opt to finance bicycles through advertising. Not all of them are the same and they have different emerging requirements: intermodal centers need secure parking spots, while the option to reserve a bike is important elsewhere, and so on.
